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InFlavour Expo

October 1 - October 3

F&B’s most exciting event. Backed by the Saudi government.


InFlavour Expo is Saudi Arabia’s premier government-backed F&B trade event, offering a vibrant platform for F&B professionals to connect, learn, and explore unique culinary experiences. Partnered with the Ministry of Environment, Water and Agriculture, this event draws local and international decision-makers, enabling exhibitors to secure new deals, adopt effective business strategies, and engage with a wide range of suppliers and experts. Enjoy networking opportunities and celebrate food culture at interactive venues like Flavourfest and the Chef’s Arena during this three-day event.


Whether you’re aiming to expand your product range, enhance trade margins, or secure the necessary permits and documentation for seamless market entry into Saudi Arabia’s thriving $50bn F&B sector, InFlavour Expo is your essential destination. This premier event provides a unique platform for companies focused on innovation and growth, featuring:

  • Strategic Connections: Connect with thousands of industry professionals and key decision-makers in a dynamic, government-backed setting.
  • Business Opportunities: Network with both local and international leaders to forge new partnerships and secure lucrative deals.
  • Innovation Showcase: Boost your brand’s profile and influence industry trends by presenting your latest products on this prominent Middle Eastern stage.
  • Cultural Celebrations: Immerse yourself in the region’s rich culinary heritage at events like Flavourfest and the Chef’s Arena, turning every business interaction into a memorable experience.



Saudi Arabia presents immense opportunities for the food and beverage industry, highlighted by its rapid market growth and strong government support. Here’s why this burgeoning market is ideal for F&B enterprises:

  • Market Growth: The Saudi F&B sector, valued at USD $27.8 billion in 2021, is forecasted to grow at a CAGR of 7.71% through 2027, signaling vast business opportunities.
  • Government Backing: InFlavour is a government-supported event, emphasizing Saudi Arabia’s commitment to expanding its F&B industry through strategic partnerships.
  • Consumer Demand: With increasing consumer spending and a young, diverse population, the demand for varied, quality food products is rising, offering new avenues for market entry.
  • Strategic Location: Situated at the crossroads of major global trade routes, Saudi Arabia serves as a gateway to the Middle East, Africa, and Asia, enhancing its appeal as a hub for international F&B operations.

InFlavour Expo brings together a diverse and vibrant community of F&B professionals, making it the premier event for anyone involved in the food and beverage industry. Attendees include:

  • Wholesalers and Distributors: Key players responsible for moving products across global markets.
  • Manufacturers: Innovators and producers of food and beverage products seeking new markets.
  • Retailers: Business owners looking to stock the latest and most innovative F&B products.
  • Entrepreneurs and Start-ups: Visionaries launching new ventures in the F&B space.
  • Restaurants and Cafés: Owners and managers seeking new ingredients, technologies, and services to enhance their offerings.
  • Chefs: Culinary experts interested in the latest trends, techniques, and ingredients.
  • Food Service Professionals: Individuals focused on improving efficiency and sustainability in food production and service.

At Meeraki Media, we understand the unique challenges faced by international companies exhibiting in new markets. That’s why we offer a comprehensive support package through our partner networks specifically designed for North American exhibitors, including:

  • Media Exposure: Enhance your presence at InFlavour Expo through media exposure in regional trade magazines.
  • Marcomms Support: Communicate with local audiences through tailored communications relevant to the regions cultural dynamics.
  • Logistics Management: Streamline your experience with hassle-free logistics assistance, ensuring your materials and setup are handled smoothly.
  • Stand-Build Services: Benefit from professional stand-building services that help your booth stand out and attract maximum visitor engagement.
  • Translation Services: Overcome language barriers with professional translation services, making every interaction effective and productive.

We collaborate closely with the US Commercial Service and Canadian Trade Commissioner Service to provide further support tailored to the needs of American and Canadian companies. This collaboration ensures you have all the necessary tools and assistance to make your exhibit at InFlavour Expo a resounding success.


Ready to expand your reach and impact in the F&B sector? For exhibition, sponsorship or media opportunities at Inflavour Expo, email us at or complete our contact form.


October 1
October 3
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Riyadh Front Exhibition & Conference Center
Riyadh Front Exhibition & Conference Center
Riyadh, Saudi Arabia